Superbowl ... The commercials

Nobody watches the Superbowl for the game right? Ok, ok. Maybe some of you do! But the biggest story is the ads. The Superbowl has provided a way for companies with more money than they apparently know what to do with a chance to show off the talents of their ad agencies. At $2.4 million a pop, you would think that the commercials would have to be excellent to make it worth it. No so apparently.

If you missed them, the ads can be viewed at ifilm.com .

Most were decent if not entertaining. Some were duds. And at least two were decent enough to win my approval. Winning the award for sentimentality in this time of war was Budweiser with a very nice thank you to our soldiers. It is really hard to be the tear-jerker-ness of that. Which is sad for Napster (who's ad followed the airport cheers for the troops).

But in terms of pure entertainment and funny, the award goes to FedEx. They presented a top ten of Superbowl ad gimmicks, starring Burt Reynolds and a Dancing/Talking Bear. It very thoroughly speared past (and even new) commercials.

The rest of Budweiser's commercials eh. I was utterly confused by mbna's rugby match with Gladys Knight. And while I laughed at MC Hammer being tossed back over the fence, the Lays commercial was pretty much dud-a-rific. I was also slightly puzzled by Degree's Mama's Boy In-Action Hero, but it was still kinda funny.

The rest of the commercials will go into commercial oblivion. Until I see them again and remember, oh yeah that was a Superbowl commercial.

Btw, the Patriots won by a mere 3 points, thereby solidifying their status as a football dynasty. Granted the game was more slop than good football ... but I won't go there.

Last words: I watched them, some were good, I recommend the FedEx one and Bud's tribute to troops.